Designers can’t succeed unless they master the art of presentation. Meat Design Festival in Ostrava awarded the best student works
This year, for the first time, Meat Design Ostrava held a competition for design students from high schools, colleges and universities. The international competition focused primarily on the quality of presentation of the design work and brought forward the idea that a designer with a great project won’t get very far without a perfectly mastered presentation. Which presentations impressed the panel?
The works underwent two-round evaluation. Forty-seven Czech, Slovakian, Polish and Hungarian students had entered the competition with posters promoting their designs. Eight of them made it into the second round – they are exhibited in the GONG auditorium in Dolní Vítkovíce throughout the entire fifth year of the Meat Design Festival.
The panel based its decision mainly on the quality of the product, level and concept of the poster, comprehensibility of the wording, quality of graphic arrangement and applicability/innovation of the design itself.
The panel evaluating the works consisted of:
- Karolína Skórková (CZ) – Director of Meat Design Ostrava
- Veronika Pařízková (CZ) – Editor-in-Chief of CZECHDESIGN Magazine
- David Kantor (CZ) – Kantors creative and marketing studio
- Michal Bačák (CZ) – illustrator
- Jakub Janďourek (CZ) – designer, Studio Dechem
- Jakub Viliš (CZ) – marketeer and illustrator
- Marcel Mochal (CZ) – designer, Llev design studio
- Elena Farkašová (SK) – writer, curator, professor at University of Zvolen
- Daniella Koós (HUN) – product and packaging designer
- Katyrzyna Worek (PL) – graphic designer and illustrator
In the first round, the panel chose eight works to advance to the second round and then it was supposed to choose a winner. However, the panel was unable to agree on the winning work, since none impressed them enough in order to receive the first prize; in the end, three works were rewarded equally.
The €500 reward will be distributed among Hanna Harkawy from Poland, Alina Celichowska also from Poland and Szabolcs Vatány from Hungary.
Hanna Harkawy (PL) – Olio
Olio is a bottle that allows the oil to be dispensed in two ways. The project is intended for people who wish to limit their fat intake. They can use the bottle and choose whether they wish to pour or spray the oil on their dish.
Alina Celichowska (PL) – AtmoSphere
AtmoSphere is a lamp that leaves the room filled with an amazing atmosphere corresponding to the user’s emotions. The object consists of two moving lenses placed against each other on a rail allowing them to move. They are covered with a layer of semi-permeable Venetian mirror which spreads the light in various ways depending on the position of the lenses. At one spot, they reflect the surroundings or the bulb, and on the other side, you can see tinted openings and glaring frame. Therefore, AtmoSphere is both a source of light and its variable interpretation.
Szabolcs Vatány (HUN) – Osteoporosis
The presentation of this experimental typographic project was made in the form of a visual identity of fictional medical conferences. The material contains a presentation book, brochures and posters. In addition to the bone-like brown paper, the pieces of the presentation book also highlight the main idea of the project and osteoporosis in the fragility of the stone packaging.
The finalists of the second round were Markéta Blažková (CZ), Krzysztof Nowak (PL), Katarzyna Olejarczyk (PL), Matej Vražel (SK) and Sonia Sudyka (PL). All eight competition posters are exhibited in the GONG auditorium in Dolní Vítkovice as a part of the Festival and you can also view them in the gallery below.